SPORTING IMPACTS is a consortium of experienced sports industry professionals who support clients in leveraging positive social, cultural, economic and environmental impact from major sporting investment and events.
We are passionate about the power of sport to deliver positive outcomes for people, places and their prosperity.
We believe talent is nothing without opportunity and that sport has an important role to play for individuals, communities and wider society.
We pride ourselves on having gained decades of practical experience across the Sports Industry in a variety of senior management and executive roles.
We work collaboratively and draw from our wide range of expertise and experience and design a bespoke response to our clients needs.
We have been at the forefront of delivering successful, award winning partnerships, events and initiatives working with partners across the public, private and voluntary community sectors.
Local, Regional and National Government
Transport and Health Authorities
National Governing Bodies of Sport
Commercial Partners and Sponsors
Major Event Host Cities
Charities and Community Services
International Sports Federations
Event Delivery Bodies
Government Funding Bodies
WHAT WE DO
We work closely with clients and support them in the design and development of strategies and policies to deliver meaningful impact from major sporting investment and events.
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facilitating consultation, research and gathering insights
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diagnosis and development of strategy and policy
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lead generation and sourcing commercial sponsors and partners
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writing funding applications and commissioning services
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designing and developing projects, initiatives and interventions
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evaluating impact, outcomes and return on investment
WE DO
The sports industry is changing and brands, rights holders and investors in sport, across the public and private sector, wish to see more than economic return on investment or advertising value equivalent. They want to connect at a deeper level and make a difference to individuals, communities and wider society.
Whether investment is being channeled through hosting of a major international sporting event, the development of a new facility, through commercial sponsorship deals or public funding investment, all too often we have seen and heard great promises of ‘Legacy’ being made.
Legacy is often promised when selling the dream of hosting a major event or at the start of a commercial partnership. Usually at the funding stage when bids are being written and ambitious pitches delivered. In our experience Legacy is always someone else’s job and often falls short.
We started Sporting Impacts because we share a desire to do things differently. We want to redefine the way we think about achieving lasting and meaningful impact from major investment in sport.
We support our clients in achieving greater social, cultural and environmental impact from their investment.
HOW WE DO IT
Sporting Impacts specialises in connecting the Intention with the Impact.
intention - what are you trying to achieve?
insight - where are you now and where do you want to be?
inspiration - what’s the spark to get people involved?
interventions - what can they get involved in and how?
infrastructure - where and who with?
impact – how will you know you have achieved it?
We work closely with our partners and think clearly about the intention or ambition at the start of a project.
We use our insight and experience to diagnose the problem and adopt a strategy that truly fits and makes sense.
We design interventions to ensure that investment is directed to achieve meaningful and sustainable sporting impacts.
We help measure and evaluate the outcomes to better advocate and celebrate success.
SOCIAL
Increase Participation
Improve Access
Promote Inclusion
Enhance Engagement
Strengthen Cohesion
Improve Wellbeing
CULTURAL
Improve Identity
Boost Image
Celebrate Diversity
Grow Confidence
Improve Perception
Create Vibrancy
ECONOMIC
Increase Employment
Improve Skills
Provide Training
Attract Investment
Stimulate Regeneration
Attract Tourism
ENVIRONMENTAL
Improve Infrastructure
Create New Facilities
Improve Public Spaces
Promote Sustainability
Protect Climate
Reduce Waste
DCMS
House of Commons
Digital, Culture, Media and Sport Committee
Changing Lives: the social impact of participation in culture and sport.
14th May 2019
“….arguably the most important finding from this enquiry is that there is no dispute about the positive social impact of participation in culture and sport. The question then is, why isn’t more done across Government to harness the power of culture and sport to address long standing social problems?”
How do you harness the power of sport to inspire and change lives for positive outcomes to individuals, communities and wider society?
How can we broker cross governmental support to co-invest in the inputs to achieve the desired outcomes?
What role, if any, do we wish funders - often local, regional and national government - to play in ensuring the structures and frameworks are in place?
UK Sport
The eventIMPACTS ToolKit is intended to provide organisers and supporters of public events with some key guidance and good practice principles for evaluating the Economic, Social, Environmental and Media related impacts associated with their event.
eventIMPACTS is the result of a collaboration between Department for Culture, Media and Sport, Discover Northern Ireland, EventScotland, London & Partners, UK Sport and Welsh Government.
An important toolkit of resources can be found including case studies, calculators and toolkits at the eventIMPACTS website
Sport England
The Governments Strategy for Sport, Sporting Futures can be found below;
The Sport Outcomes Evidence Review demonstrates how sport and physical activity contribute to the Government strategy outcomes which are summarised as;
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Physical wellbeing
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Mental wellbeing
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Individual development
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Social and community development
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Economic development
CONTACT
We would love to hear from you and our advice is always free and impartial. If we don’t have the answer we will know someone who does, so please do contact us for an initial conversation.